Amazon makes its own Fire TV models, and they look great

Amazon makes its own Fire TV models, and they look great

The Amazon Fire TV platform has lived in TVs made by Toshiba and Insignia for some time but now Amazon is producing its own brand of smart TVs with Fire TV built in. In addition to the new Fire TV Stick 4K Max and the new Pioneer and Toshiba Fire TV models, this is a big move for Amazon against the Google TV and Roku TV platforms.

Amazon has created two series of Fire TVs. The Fire TV Omni series are its premium offering, with top 4K Ultra HD displays, far-field hands-free voice control and easy connectivity to smart home devices, like the Amazon Echo devices. The Fire TV 4-series is the more affordable offering, but still offers 4K UHD picture and an Alexa voice remote.