iPhone 13 may have limited appeal to 90% of existing iPhone owners

iPhone 13 may have limited appeal to 90% of existing iPhone owners

A survey of existing iPhone users suggests only 10% of them are actively planning to buy the new iPhone 13. That might not sound like a lot, but there are 116 million people using iPhones in just the US and a billion active devices globally. 

The survey comes from the US where a little over 1,000 existing iPhone users were asked if they would definitely upgrade. One in 10 said they would, and if that’s true across the world, then Apple doesn’t have much to worry about. The same research claims last year that Apple sold 100 million iPhones in the first seven months, which suggests the iPhone 13 may sell the same.